Tasty Foodie Bytes
Feature on Irish artisan food producers successfully using social media. This time I interviews leading chef, surfing granola-maker and rural pork butcher.
First a preview of my top ten golden rules for successfully using social media to promote your business...
Food for thought: Tips for using social media effectively
- It's all about the content and the context in which it's used. Make it relevant and interesting; it should educate, provoke or entertain.
- Stay true to who you are and what you’re about. Focus on your passion or your brand and share that passion, knowledge and experience.
- Adopt a tone and keep it consistent -one voice / personality that is adapted across each of the social media channels.
- Post timely and regularly, morning, mid-afternoon and late evening work well.
- Keep posts short and concise.
- Use a mix of imagery, video and interactive elements.
- Make the medium work for you! Use Facebook tools: polling function, RSVP function, photo- sharing and the ‘Like’ button. Likewise with Twitter, avail of shortlinks (eg bitly) and image software (eg Instagram) to tweet out your content.
- On Twitter, follow key influencers in the industry and engage with peer groups. Build your profile in the circles that matter to you and your brand.
- Reply, respond and engage. These are two-way communication channels. If someone phoned you, you wouldn't hang up so apply this same logic here!
- Harness the community; ask them questions, gather their feedback, see what they like / want. Social media is a powerful research and profiling tool to learn more about your customers.